ABSTRACT
This research begins with the possibility of taking advantage of a very unusual situation, such as the first days of a dramatic pandemic with a significant impact on tourism activity, to obtain relevant information on stakeholder perceptions at that precise moment. The aim is to capture the different perceptions on the effects and possible recovery strategies for destinations, which could condition the touristic make-decision process for its design. For this, 285 professionals in the Spanish tourism sector were surveyed between 03/27/2020 and 04/30/2020. A review of other exogenous touristic crises has been done to define this survey process, identifying the primary variables, dimensions and consequences, and the recovery strategies applied. The results permit identifying preferences of the sector in an extreme crisis and identifying differences between different stakeholder types. This research offers a substantial amount of relevant information which can be very useful to compare with future research after recovery and to be able to conclude this kind of rush and uncertain decision- making processes with a view to a more efficient early design of recovery strategies against the exogenous crisis. © 2022 Universidad de Murcia. All rights reserved.
ABSTRACT
Technology innovation has changed the patterns with its advanced features for travel and tourism industry during the outbreak of COVID-19 pandemic, which massively hit tourism and travel worldwide. The profound adverse effects of the coronavirus disease resulted in a steep decline in the demand for travel and tourism activities worldwide. This study focused on the literature based on travel and tourism in the wake global crisis due to infectious virus. The study aims to review the emerging literature critically to help researchers better understand the situation. It valorizes transformational affordance, tourism, and travel industries impacts posed by the virus COVID-19. The study proposed a research model on reviving the international tourism activities post COVID-19 pandemic to gain sustainable development and recovery. The scholars have debated seeking the best possible ways to predict a sustainable recovery of travel, tourism, and leisure sectors from the devastating consequences of coronavirus COVID-19. In the first phase, the study describes how the current pandemic can become transformational opportunities. It debates the situation and questions related to the emergence of the COVID-19 outbreak. The present research focuses on identifying fundamental values, organizations, and pre-assumptions related to travel and tourism revival and help academia and researchers to a breakthrough in initiating the frontiers based on research and practice. This study aims at exploring the role of technological innovation in the crisis management of COVID-19 tourism impacts, tourists' behavior, and experiences. The travel and tourism industry's main stakeholders include tourism demand and organizations that manage tourists' destinations and policymakers. They have already experienced the stages of responses, recovery, and resetting tourism recovery strategies. The study provides valuable insight into the coronavirus consequences on travel and tourism and practical implications for global tourism and academic research revitalization.